BiBi Cards

Creating the BiBi cards was extremely tedious, but educational. Creating the card in Quark was much more difficult than creating it in InDesign because of the lack of tools in ID.

To create the card back spotted background, I used the Photoshop program because the effect I needed was not available in InDesign or Quark. I used the sponge effect with a specific blue-green color in Photoshop and experimented with the transparency.

All of the text styles I used were luckily available in both programs, although the thickness of the fonts varied. This created a problem when trying to find a font small enough yet still legible for one of the sections on the card. I had to use the free transform tool in ID on almost all of the text, but Quark did not have that tool, making it difficult to transform the text. I found out that changing the X and Y variables of the text on a tool box on the bottom of the window worked best.

In both programs, I had the most trouble creating a triangle shape, because neither program includes the triangle shape option. In ID, I had to distort and free transform a rectangle shape and in Quark, I had to use a pen tool (which took me a while to figure out).

Other than a few shape and text road blocks, I had no problem creating the rest of the BiBi card. The front with the barcodes took some time, but it was just creating a bunch of different sized rectangles.

Website

To get ideas for the Canobie Lake Park web page, I visited multiple amusement park websites. I first placed the Canobie Lake Park logo in the corner of the page and then added in its catch phrase in bold letters. I used San Serif font for easy reading. I added in buttons for quick access to tickets, direction, and email. I also copied the park map and placed it into the page. I placed two other pictures into the page, one of which is the most popular roller coaster of the park, to attract attention. At the botton I repeated the task bar, but added a few other options, and placed the address and copyright at the bottom to replicate the feeling of an actual webpage. I added in the search button, so users can easily access information on the website. I used the thematic colors of the park of blue and yellow.

Pamphlet

Creating a pamphlet in InDesign was much less difficult than creating a project in QuarkXPress, but the pamphlet did take a great deal of time to create. To set up the document, I chose a landscape document and added 3 columns. To create the yellow background, I traced the document with a rectangular box and used the fill tool. I thought framing the pamphlet with a red border would make the pamphlet appear neater. I used the thematic colors of red and yellow because those are the colors of Canobie Lake Park. Transferring the images from the Internet to the pamphlet document caused the most trouble for me. I had to create an image box on the InDesign document, size the online photo in photoshop, and then transfer the image to the image box. For the headings, I used a Serif font called Minion Std. and for the main font, I used a Sans Serif font called Myriad Web Pro. I thought that displaying a coupon offer on the font of the brochure would attract more people to the brochure because people are interested in saving money. I provided a schedule of events, using the table tool, and wrote about a few rides to give the reader an idea of what to expect. I would have to say I am most proud of the schedule. I tried to incorporate a variety of rides to attract a wide range of ages to the park. Given more time, I would probably be more creative with the pamphlet design. The pictures on the pamphlet look blurry on the computer, but when printed, they did not come out blurry.